ASK AT A GLANCE:
Turn Comcast Business’s long-standing tagline into a brand platform that could stretch from Enterprise to Small & medium-sized businesses (SMB) & make room for a new generation
of offerings.

Result: Evolved a long-standing tagline into a scalable brand platform that helped power year-over-year business growth.

CREATIVE BRIEF:
Business challenge.
SMB businesses make up the majority of Comcast Business’s revenue. But to unlock the next phase of growth, the business needed to expand its footprint among Enterprise clients.

Marketing challenge.
Enterprise accounts can take roughly 18 months to convert, making them essential to Comcast Business’s long-term growth. Meanwhile, SMBs are the business’s bread & butter, driving the near-term revenue that keeps the business moving.
We needed a platform that could build tomorrow’s Enterprise pipeline without losing sight of today’s SMB customer.

Consumer Truth.
Digital innovation is the backbone of modern business growth.
Coming out of the pandemic, digital transformation moved from a competitive advantage to a business necessity. Whether you're running a Fortune 500 company or a neighborhood flower shop, you need technology that simply works in the background, so you can focus on everything else demanding your attention.

Messaging Audiences:
Enterprise IT Decision Makers: Future-focused, but never allowed to lose sight of today.
Enterprise IT leaders are constantly planning for what’s next while making sure everything works today. For them, Comcast Business needed to build awareness, consideration & long-term openness to a deeper partnership.

SMB Decision Makers: Focused on what’s next, because next week is already coming fast.
Small business owners rarely have the luxury of thinking years ahead. They’re focused on keeping the business moving, finding efficiencies & identifying whatever can help them grow today. For them, Comcast Business needed to drive immediate action through acquisition, promotion & product-led messaging.

Creative Ask.
Turn a long-standing tagline into a flexible brand platform that could speak to business leaders across the spectrum while creating a home for product innovation.

STRATEGY:
Insight. Comcast Business powers the businesses that power it all.

Strategy. From Fortune 500 companies to local flower shops, the backbone of business is remarkably similar: technology that keeps everything moving. Comcast Business can be the unseen force behind all of it: the network powering the pizza being delivered, the flowers arriving on time, the stadium filling with fans, the business owner opening their doors tomorrow, ect.

Different businesses. Different ambitions. One partner powering what’s possible.

CREATIVE CONCEPT:
Powering Possibilities. Every business starts with a possibility. A possibility to grow. To move faster. To operate smarter. To dream bigger. Comcast Business exists to help power those possibilities, whether that means helping an SMB get through today or helping an Enterprise build what comes next. The platform gives Comcast Business a flexible way to showcase the technology, connectivity & security powering businesses of every size, while creating a natural home for new product innovation. Because when you’re ready to unlock what’s possible for your business, Comcast Business is ready to power it.