SHNEUR SILVERSTEIN
Director, Comms Strategy
Shneur.Silverstein@gmail.com | (917) 319-1455 | New York, NY
PROFESSIONAL SUMMARY
I believe the best strategy starts with genuine curiosity & intimate knowledge about people & culture. Over the past seven years, I’ve partnered with brands to solve business challenges through an integrated mix of communication, brand, social, & media strategy. My contributions have driven client growth, expanded agency partnerships, & unlocked insights that led to ward-winning work. As meaningful as those accomplishments are, the work I’m most grateful for has been mentoring junior strategists, fostering collaboration across disciplines, & creating an environment where great thinking & people can thrive.
EXPERIENCE
Senior Communications Strategist | The Martin Agency Aug 2024 – Present
Aspercreme, GEICO, Icy Hot, Miracle-Gro, Nasacort, Ortho, Tomcat, & Xyzal
– Spearheaded GEICO's MLB campaign strategy, earning Ad Age recognition naming GEICO a 2025 World Series winner & unlocking new organic social scope for the agency.
– Led interagency annual go-to-market planning across agencies & internal teams for Icy Hot, Aspercreme, Xyzal, & Nasacort, driving YoY growth that consistently outpaced each brand's business goals.
– Uncovered the insight & led strategy for a breakthrough Aspercreme activation that converted a $10K seed concept into $10M+ in earned media, sweeping Clio Health & taking home a Bronze Cannes Lion.
– Led communications strategy across multiple new-business pitches, contributing to the agency's 2025 General Mills win.
– Developed GEICO's first-ever Business-to-Business positioning, audience segmentation, & messaging framework, opening a new commercial growth channel for the brand.
Senior Communication Strategist | Goodby Silverstein & Partners Dec 2022 – Apr 2024
Blackstone, Comcast Business, Doritos, Cheetos, Tostitos, & Xfinity Mobile
– Won Comcast Business social creative & new Xfinity Mobile scope through strategic clarity & trusted client partnership.
– Led communications planning for Comcast Business's debut sponsorship of The Players Championship across three campaign tracks.
– Shaped brand & communications strategy for Blackstone's inaugural brand campaign while leading social strategy.
– Ran acquisition & messaging testing using Google audience signals & custom OLV to define Xfinity Mobile's targeting strategy.
Communication Strategist | Goodby Silverstein & Partners Dec 2021 – Nov 2022
Xfinity, Xfinity Mobile, Comcast Business, & Autodesk
– Built communications approach for Autodesk's first brand campaign, earning Adweek Business-to-Business Campaign of the Year.
– Introduced a new process for custom digital work, expanding scope across Xfinity, Xfinity Mobile, & Comcast Business.
Senior Associate Strategist & Digital Planner | Spark Foundry Feb 2020 – Aug 2021
Xfinity & Comcast Business
– Led strategy & digital buying for a full line of business, surpassing internal & partner performance benchmarks.
– Recognized by senior Comcast leadership for creative rigor & specifically requested to lead Comcast Business strategy.
Account Fellow | Havas Health & You Apr 2019 – Jan 2020
Amgen & Sanofi
– Executed DTC & HCP projects from briefing through creative asset delivery across three agencies.
CORE SKILLS
Annual Planning · Brand Strategy · Campaign Development · Communications Architecture · Competitive Analysis · Creative Briefing · Cross-Agency IAT Leadership · Cultural Insights · Integrated Marketing (IMC) · Media Planning · Message Mapping · Persona Development · Social Strategy
PROGRAMS
Adobe Creative Suite · Comscore/Vivvix · GWI · Healix · IPSOS · MediaOcean · Microsoft Office · MRI Simmons · Nielsen · Talkwalker
AWARDS
Bronze Lion · 6× Cannes Shortlist · Adweek Business-to-Business Campaign of the Year · 3× Shorty Award · Shorty Agency of the Year · Webby · 1× Silver Pencil · 2× Bronze Pencil · 2× Gold Clio Health · 3× Silver Clio Health
EDUCATION
Bernard M. Baruch College — BBA, Advertising & Marketing
Communications | Dean's List — Summa Cum Laude